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Chengmin Li, Haoyu Deng, Guoxin Yu, Rong Kong and Jian Liu
Nudging the adoption of agricultural green production technologies (AGPTs) by cotton farmers is a practical need to implement the national ?green development? strategy. Based on the micro-survey data of 502 cotton farmers, this paper empirically analyzed...
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Sergio Monteleone, Edmilson Alves de Moraes, Roberto Max Protil, Brenno Tondato de Faria and Rodrigo Filev Maia
Agriculture is undergoing a profound change related to Agriculture 4.0 development and Precision Agriculture adoption, which is occurring at a slower pace than expected despite the abundant literature on the factors explaining this adoption. This work ex...
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Xinyao Li, Xicong Wang, Yangyang Zhu, Zhe Liu and Zhenhong Qi
The Chinese government is making vigorous efforts to control agricultural pollution. The promotion of an ecological planting?breeding mix pattern is one of them. Farmers? mode of production will affect their subjective well-being. Thus, this paper aims t...
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Xiang Ding, Jing Wang and Shiping Li
Encouraging farmers to adopt greener and cleaner energy is crucial for reducing energy pollution and achieving carbon neutrality goals. In rural China, the decision making of farmers is often closely related to the whole family. At different stages of th...
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Weihong Huang, Caiyan Yang, Ke Liu and Rui Min
Rice?crayfish coculture systems (RCSs) have been widely promoted in China as an efficient circular agriculture model that can simultaneously improve rice quality, raise the efficiency of utilization of resources, and increase farmers? incomes. However, t...
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Maosen Xia, Pingan Xiang, Guo Mei and Zhizhen Liu
Adoption decision is an important topic in organic farming research. In order to understand farmers? decision-making, it is necessary to delve into the factors influencing their behavior. Some studies have used social psychology models to explore the ado...
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Aqian Yan, Xiaofeng Luo, Lin Tang and Sanxia Du
Agricultural extension services play an important role in promoting pesticide reduction and green production, although the mismatch between farmers? needs and service supply in rural China seriously affects the application and promotion of biological pes...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Riffat Ara Zannat Tama, Md Mahmudul Hoque, Ying Liu, Mohammad Jahangir Alam and Mark Yu
Despite being widely advocated as a climate-smart farming system, the adoption of conservation agriculture (CA) among Bangladeshi farmers has remained surprisingly low. Evidence indicates that farmers? behavior regarding the adoption and continuation of ...
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Jiannan Wang, Shaoning Zhang and Lezhu Zhang
This research delves into the intricacies of decision-making processes underpinning the willingness to upgrade technology within the burgeoning domain of intelligent pig farming in China, employing the UTAUT model to scrutinize how various determinants s...
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