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Ndanusa Mohammed Manzuma-Ndaaba,Yoshifumi Harada,Abd Rahim Romle,Abdul Shukor Shamsudin
Pág. 161 - 167
The encroachment of marketing theories in to education services through up some research challenges resulted in different models. However, previous focuses were more on student?s satisfaction, leaving out retention which has been adjourned to save cost, ...
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Ndanusa Mohammed Manzuma-Ndaaba,Yoshifumi Harada,Abd Rahim Romle,Abdul Shukor Shamsudin
Pág. 168 - 175
This study propose a synergy of behavioral relationships in line with researchers observation that application of marketing theories in education services needs more strategic exploration. The cognitive behavior which is rational, the affective behavior ...
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