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Seyed Ibne-Ali Jaffari, Farooq Ahmad, Muhammad Mehtab, Asif Iqbal
Pág. 1953 - 1960
This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was...
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Francisco Gallego, Raimundo Soto
Pág. pp. 309 - 338
This paper presents a methodology to build series of purchases, consumption,and stocks of durable goods for the Chilean economy in the 1981-1999 period.The estimated series ?both nominal and real? are presented in quarterly andannual frequencies. In addi...
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