2   Artículos

 
en línea
Jay Sang Ryu, Sally Fortenberry     Pág. 1 - 8
This research compared the shopping motivations and behaviors of young consumers toward small-town retailing based on their personal-level cultural orientation: idiocentrism (personal-level individualism) or allocentrism (personal-level collectivism). A ... ver más
Revista: Journal of Small Business Strategy    Formato: Electrónico

 
en línea
Sreya R,P. T. Raveendran    
This paper examined the influence of shopping orientations on attitudes towards online shopping. Data for the study was collected from 245 post graduate students from three universities from Kerala. A structured questionnaire was used as the data collect... ver más
Revista: Management Insight - The Journal of Incisive Analysers    Formato: Electrónico

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