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Rahmawati Azizah Mt,Ria Octavia
Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac...
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Amara Praditias Julianty, Cecep Hermana
Pág. 61 - 72
Di era yang semakin maju dan berkembang perusahaan dituntut untuk dapat bersaing dengan perusahaan lain dengan mengatur strategi pemasaran yang tepat untuk perusahaan. Pemasaran juga diartikan sebagai suatu proses yang menjadi factor utama dalam sebuah p...
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Muhammad Eko Atmojo,Awang Darumurti,Nita Ariba Hanif
Pág. 46 - 65
The purpose of this study is to find out how big the role of the government and the government's response to realizing policies that favor MSME actors. This study uses the Qualitative Data Analysis Software (QDAS) method with the help of Nvivo12 Plus too...
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Mada Adi Wibowo,Achmad Danang Setiawan
Pág. p.197 - 207
Penelitian ini memiliki tujuan untuk menguji Peran Keunggulan Bersaing Sebagai Mediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Wirausaha UMKM Desa Doplang Kecamatan Bawen Kabupaten Semarang. Populasi didalam penelitian ini ialah Pelak...
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Hana Qurota A'yun, Asep Muhammad Ramdan, Nor Norisanti
Pág. 1284 - 1291
The research was aimed at determining the mediation?s influence of customer value in the relationship of Media Social Marketing of Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading ou...
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Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
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Deya Mentari Octavia Anugerah, R Deni Muhammad Danial, Dicky Jhoansyah
Pág. 1499 - 1506
Competitive advantage becomes an important thing for companies, companies must be able to analyze what are the company's advantages in order to compete with competitors. The purpose of this study is to determine the effect of marketing and social media p...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Maria Ulpah, Erry Sunarya, Asep Muhamad Ramdan
Pág. 999 - 1006
This study aims to determine the effect of entrepreneurial orientation and innovation variables on marketing performance. This study uses quantitative methods. The population in this study is the owner of MSME cake in the city of Sukabumi and the sample ...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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