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Alwyn P. Du Plessis,Christo Boshoff
AbstractThis study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards ...
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Christo Boshoff,Alwyn P. Du Plessis
AbstractThe high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changin...
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Christo Boshoff,Alwyn P. Du Plessis
AbstractGenerally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African fir...
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Johan K. Bosch,Alwyn P. Du Plessis
AbstractIn economics and finance it is often assumed that firms merely seek the maximization of shareholder wealth. In order to test this hypothesis an empirical investigation on the goal structure of firms listed on the Johannesburg Stock Exchange was p...
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