|
|
|
|
|
António Cardoso, Marx Gabriel, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva, Márcio Oliveira and Galvão Meirinhos
The purpose of this article is to analyze the relationship between a brand?s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Juanim Juanim,Ina Ratnamiasih
Pág. 9 - 16
Brand became something very important for a city. With an interesting brand, it would invite many visitors such as investors, business, as well as tourists. This was related to the expected revenue would increase along with the increase of a city brand. ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Alina Daniela MIHALCEA
Pág. 289 - 306
In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development o...
ver más
|
|
|
|
|
|
|
|
|
|
|
Bahtiar Mohamad,Hassan Abu Bakar,Ahmed Rageh Ismail,Haslina Halim,Rosmiza Bidin
Pág. 175 - 180
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education....
ver más
|
|
|
|
|
|
|
|
|
|
|
Pág. 31 - 58
In order to effectively respond to the age of rapid changes in the environment, a new kind of leadership is needed that enables organizations to transform themselves and to cope with the changes. This new brand of leaders must have the ability to help th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Andreia Andrei,Monica Talaba
The brand leadership as a best practice used by IBM, Sony, P&G, GAP, Nestlé, Smirnoff, Beiersdorf (Nivea) and others was highlighted 10 years ago by professors D.A. Aaker and E. Joachimsthaler who published in 2000 the famous book Brand Leadership. In th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Rachel Dodds
Destination Marketing Organizations (DMOs) operate at many levels ranging from the national to the municipal and have evolved over the years to respond to the geographical and political realities that are associated with tourism supply. Alongside providi...
ver más
|
|
|
|
|
|
|
|
|
|
|
Felicitas M. Morhart, Walter Herzog, Torsten Tomczak
Pág. 122 - 142
|
|
|
|
|
|