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Kyung-A Sun and Joonho Moon
As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay ...
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Tran Thi Lan
This paper aims to identify risk awareness through factors that influence the intention to buy people?s life insurance in Daklak province of Vietnam and provide implications for life insurance companies. The data resources were conducted from the survey ...
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Mohd Faizal Abdul Ghani, Mohd Hizam-Hanafiah, Rosmah Mat Isa and Hamizah Abd Hamid
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company?s brand name an...
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Damianos P. Sakas and Nikolaos Th. Giannakopoulos
Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest every possible aspect indicating users? experience and preference. People visit, regularly through the day, numerous websites using both desktop and mobile device...
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Margarita I?oraite
Pág. 116 - 122
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is o...
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Fatih Konak, Yasemin Demir
Pág. 40 - 48
The Efficient Market Hypothesis, developed by Fama, is a market in which prices reflect the current information and where abnormal returns are not possible. In case the securities value reflects the information fully, the existence of the efficient marke...
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Hatice Aydin,Cemal Zehir
Pág. 272 - 283
Consumers? loyalty to a brand depends on their establishing an emotional relationship with it. This relationship may be called as brand romance. Many factors influence the emergence of brand romance (ROM), including brand novelty (BN), brand satisfaction...
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Ulas Akkucuk, Javed Esmaeili
Pág. 1 - 16
The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from ...
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Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz
Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar...
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Rajiv Kumar, Teiborlang Lyngdoh Ryntathiang
Pág. 488 - 497
Microsurfacing was introduced in Germany, Spain, and France since 1976 and in the United States in 1980 (NCHRP 411, 2010). In India, it was introduced only in 1999-2000 (Yala construction, 2011) under the brand name, Macroseal by Yala construction and El...
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