159   Artículos

 
en línea
Suyono Saputra     Pág. 319 - 326
Revista: Journal of Business Studies and Management Review    Formato: Electrónico

 
en línea
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata     Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark... ver más
Revista: Journal of Economics, Business & Accountancy    Formato: Electrónico

 
en línea
Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes    
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Steven Kayambazinthu Msosa     Pág. 22 - 30

 
en línea
Roberto Suson, Donna Marie Rivero, Alma Arnejo, Nadine May Atibing, Joerabell Lourdes Aro, Angelo Burdeos, Kafferine Yamagishi and Lanndon Ocampo    
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from healt... ver más
Revista: Urban Science    Formato: Electrónico

 
en línea
André F. Santos, José Marinho and Jorge Bernardino    
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and... ver más
Revista: Future Internet    Formato: Electrónico

 
en línea
Natasha Bunga Arindaputri, Singgih Santoso     Pág. 57 - 65

 
en línea
Nevcihan Toraman, Aycan Pekpazar and Cigdem Altin Gumussoy    
The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived us... ver más
Revista: Informatics    Formato: Electrónico

 
en línea
Angel Rodríguez Pallas,Ana Montoya Reyes    
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59... ver más
Revista: Revista Interamericana de Ambiente y Turismo    Formato: Electrónico

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