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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Hudyah Astuti Sudirman, Dewi Sartika, Marsha Anindita , Rahman Anshari
Pág. 572 - 577
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Hosein Mohammadi and Sayed Saghaian
Licorice is one of the widespread medicinal plants used in various forms in many countries. Medicinal plants have an important role in health nutrition. This industry is in the early stages of its life cycle, but consumers? recent trends toward healthy a...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Osman Durmaz
Pág. 53 - 67
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Bora GUNDUZYELI
Pág. 001 - 017
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Minna Ni, Ni Ni, Huimin Liu, Lei Jiang and Weiping Mo
The coating design of machine tools refers to the exterior appearance of a machine tool and is an important method for improving the user experience and brand image. In this study, we studied and optimized the coating design of serial CNC cylindrical gri...
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