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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
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Onder Tutsoy and Ceyda Tanrikulu
The most important underlying reasons for marketing failures are incomplete understanding of customer wants and needs and the inability to accurately predict their future behaviors. This study develops a machine learning model to estimate the number of d...
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Devon S. Johnson, Debika Sihi and Laurent Muzellec
This study examines the experience of marketing departments to become fully data-driven decision-making organizations. We evaluate an organic approach of departmental sensemaking and an administered approach by which top management increase the influence...
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Fátima Figueiredo, Maria José Angélico Gonçalves and Sandrina Teixeira
Data generation is currently expanding at an astonishing pace, and the function of marketing is becoming increasingly sophisticated and customized. Companies seek to understand their internal corporate environment and externalities and to exponentially e...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Yakup AKGÜL, Ayse AKYOL
Pág. 1 - 24
This study was conducted to develop a consumer driven scale for factors which have an effect on the tendency to participate in cause-related marketing campaigns. After detailed analysis, a scale was developed with 10 dimensions. Scale assessment was done...
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