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Arvydas Bakanauskas,Vitalija Vanagiene
Pág. 197 - 206
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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Franklin Velasco Vizcaino, Cintya Lanchimba, Orlando Llanos Contreras, Manuel Alonso Dos Santos
Pág. 62 - 79
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Simone Polli
Pág. 97
La invención de futuros urbanosPeter Brand e Fernando Prada, Medellín: Colciencias, 2003. 191 p.
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Azli Abdul Aziz
Due to the increasing cost of higher education continues to grow from year to year and the numbers of students in Malaysia are eligible to enter the public universities and private colleges increasingly favorable. The Malaysian government is always alert...
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Siva Prakash Ramasamy
The purpose of this article review is to examine the interrelation of customised learning and brand trust with online learning. There are thirty journal articles utilized for the purpose of this paper construction. The findings in the journals suggest th...
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Suyono Saputra
Pág. 319 - 326
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Karinta Fakhira, Mismiwati, Fernando Africano, Riduwansah, Oki Sania Riski
Pág. 266 - 274
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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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