|
|
|
|
|
Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
ver más
|
|
|
|
|
|
|
|
|
|
|
Pinar Acar, Gökhan Yildirim
Pág. 62 - 69
This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employee...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fatih Konak, Yasemin Demir
Pág. 40 - 48
The Efficient Market Hypothesis, developed by Fama, is a market in which prices reflect the current information and where abnormal returns are not possible. In case the securities value reflects the information fully, the existence of the efficient marke...
ver más
|
|
|
|
|
|
|
|
|
|
|
Peter Mörtenböck, Helge Mooshammer
Pág. Finance an - 25
This article examines different ways in which finance models have become the ruling mode of spatializing relationships, arguing that the ongoing convergence of economic and spatial investment has transformed our environments into heavily contested ?finan...
ver más
|
|
|
|
|
|
|
|
|
|
|
Cevdet Kizil,Valorie Eddy,Laura Clary,Katrina Crowell
Pág. 97 - 126
This paper discusses the entry of Hershey?s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, marke...
ver más
|
|
|
|
|
|