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Retno Ginanjar, Sucihatiningsih Dian Wisika Prajanti
Pág. 105 - 122
This study aims to analyze the priority strategies for developing tourism destinations in SemarangOld Town Area. This study was designed using a qualitative descriptive research method. The dataused in this study were primary and secondary data. The data...
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Oksana Kononenko
Pág. 76 - 82
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to ...
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Mufti Hasan Alfani, Putri Nuraini, Muhammad Arif, Ag Maulana
Pág. 326 - 333
The legacy of the Malay kingdom of Riau has become a valuable historical site as one of the areas of the Islamic kingdom which has become a current sharia tourist destination. The purpose of this study was to determine the management strategy of the Riau...
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Nur Chayyi, Etty Soesilowati, Amin Pujiati
Pág. 120 - 125
Small medium enterprises of weaving Troso are the second popular industry of Jepara, after furniture. The problems of the research are the rising raw materials, decreasing selling price, decreasing production number, reducing skilled employments. T...
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Agung Baskoro Hidayatullah, Partono Thomas, Widiyanto Widiyanto
Graduates of the marketing expertise competency at SMK Pharmasi Semarang are not in accordance with the competencies required by DUDI as a medical representative. The purpose of this study was to analyze strategies for increasing the competency of ...
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Retno Rahmawati Pratiwi
Pág. 207 - 216
Kabupaten Temanggung sebagai sentra kopi di Jawa Tengah ikut berperan dalam kontribusi produksi kopi Jawa Tengah. Kecamatan Candiroto sebagai daerah penghasil kopi terbesar dan luas lahan terluas di Kabupaten Temanggung memiliki banyak hambatan untuk ber...
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Yumrohaini -
Di dalam kurikulum dan pembelajaran terdahulu, guru lebih menekankan pada penguasaan materi sesuai dengan apa yang telah ditentukan didalam kurikulum. Didalam kurikulum 2013 menerapkan pendekatan ilmiah dalam proses pembelajaran. Tujuan dari penelitian i...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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John Napier
There is a disconnection between commercial architecture and environmental thinking, where green features can be included as part of a strategy for gaining approvals and marketing projects, but those features are not reviewed after completion and occupat...
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Siamak Azadi,Elham Rahimzadeh
Pág. 46 - 58
Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sa...
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