3 Artículos

What is your corporate brand worth? A guide to brand valuation approaches

Acceso

en línea

J. Reyneke,R. Abratt,G. Bick

AbstractBrand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches ... ver más

Revista: South African Journal of Business Management Formato: Electrónico

Tabla de contenido: Vol: 45 Num: 4 Par: 0 Año: 2014

In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands

Acceso

en línea

M. Reyneke

AbstractWhile branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective. In this exploratory study, we make use of the c... ver más

Revista: South African Journal of Business Management Formato: Electrónico

Tabla de contenido: Vol: 42 Num: 2 Par: 0 Año: 2011

Characterisation of a heavy mineral-bearing sample from India and the relevance of intrinsic mineralogical features to mineral beneficiation

Solicitud

usuarios registrados

Reyneke, L.; van der Westhuizen, W.G. Pág. 1589 - 1600

Revista: MINERALS ENGINEERING Formato: Impreso

Tabla de contenido: Vol: 14 Num: 12 Par: 0 Año: 2001

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