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Rares MOCANU
Pág. 387 - 408
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature?...
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Gao, S.; Gardner, P.
Pág. 1083 - 1088
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Kalialakis, C; Cryan, M J; Hall, P S; Gardner, P
Pág. 1017 - 1023
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Gardner, Jeffrey; Hoffmann, Michael P; Smith, Margaret E
Pág. 871 - 874
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Gardner, P T; Wood, T J; Chesson, A; Stuchbury, T
Pág. 11 - 18
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Gardner, P T; McPhail, D B; Crozier, A; Duthie, G G
Pág. 1011 - 1014
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Gardner, P T; McPhail, D B; Duthie, G G
Pág. 257 - 262
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Gardner, P; Paul, D K
Pág. 580 - 586
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Chesson, A; Gardner, P T; Wood, T J
Pág. 289 - 295
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