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Konstantinos I. Roumeliotis and Nikolaos D. Tselikas
In the present-day digital landscape, websites have increasingly relied on digital marketing practices, notably search engine optimization (SEO), as a vital component in promoting sustainable growth. The traffic a website receives directly determines its...
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Ioannis Drivas, Dimitrios Kouis, Daphne Kyriaki-Manessi and Georgios Giannakopoulos
While digitalization of cultural organizations is in full swing and growth, it is common knowledge that websites can be used as a beacon to expand the awareness and consideration of their services on the Web. Nevertheless, recent research results indicat...
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Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos and Daphne Kyriaki-Manessi
In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and ...
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Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis and Makrina Karagkiozidou
The World Wide Web has become an essential modern tool for people?s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by...
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Andreas Giannakoulopoulos, Nikos Konstantinou, Dimitris Koutsompolis, Minas Pergantis and Iraklis Varlamis
The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution?s presence in the World Wide Web. The purpose of this research is to study the extent to which a university?s aca...
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Minos-Athanasios Karyotakis, Evangelos Lamprou, Matina Kiourexidou and Nikos Antonopoulos
In the current media world, there is a huge debate about the importance of the visibility of a news website in order to secure its existence. Thus, search engine optimization (SEO) practices have emerged in the news media systems around the world. This s...
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Ngô Van Son,Thái Th? Phuong DOI: 10.26459/hueuni-jed.v127i5A.4983
Pág. 151?164
T?i uu hóa n?i dung là m?t trong nh?ng ho?t d?ng thu?ng xuyên c?a ngu?i xây d?ng n?i dung c?a website. Trong th?c t?, công vi?c này ít du?c chú tr?ng và chua du?c dánh giá dúng t?m quan tr?ng c?a vi?c t?i uu hóa n?i dung ?nh hu?ng d?n tính thân thi?n c?a...
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Tom Seymour, Dean Frantsvog, Satheesh Kumar
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Op...
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