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Mauricio Muñoz Osores,Jose Fernandez Palma,Francisca Sánchez Mora
Pág. 61 - 70
Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and e...
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Mauricio Muñoz Osores,José Fernández Palma,Victoria Acuña Montes,Karina Urra Videla
Pág. 19 - 32
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized...
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Mauricio Muñoz Osores
Pág. 91 - 104
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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María Soledad Osores,Arnau Folch,Estela Collini,Gustavo Villarosa,Adam Durant,Gloria Pujol,José G. Viramonte
Pág. 262 - 276
The 2008 Chaitén Volcano eruption began on 2 May 2008 with an explosive phase that injected large amounts of tephra into the atmosphere. During the first week of the eruption, volcanic ash clouds were transported for hundreds of kilometres over Argentina...
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M. A. Osores, J. Rodríguez
Pág. 213 - 227
Fertilidad de los suelos de la isla grande de Chiloé
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