3 Artículos

The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study

Acceso

en línea

Serhat Peker, Gonca Gokce Menekse Dalveren and Yavuz Inal

The aim of this paper is to examine the influence of the content elements of online banner ads on customers? visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 partici... ver más

Revista: Future Internet Formato: Electrónico

Tabla de contenido: Vol: 13 Num: 0 Par: 1 Año: 2021

What Makes Consumers Recall Banner Ads in Mobile Applications

Acceso

en línea

Mesut Çiçek,Irem Eren-Erdogmus,Ikram Dastan Pág. 11 - 16

The uses of mobile advertisements are increasing their popularity across the world. Companies can gather information about the mobile users based on their locations, lifestyle, and preferences via GPS, cookies and browsing history and embed highly person... ver más

Revista: Emerging Markets Journal Formato: Electrónico

Tabla de contenido: Vol: 7 Num: 1 Par: 0 Año: 2017

Optimal Scheduling and Placement of Internet Banner Advertisements

Solicitud

usuarios registrados

Kumar, S.; Dawande, M.; Mookerjee, V.S. Pág. 1571 - 1584

Revista: IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING Formato: Impreso

Tabla de contenido: Vol: 19 Num: 11 Par: 0 Año: 2007

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