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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Lucy Ongaya Lawrence; Stephen Makau Muathe
Pág. 01 - 15
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Khurram Sultan, Gashaw Abdulrahman, Zhino Salam, Awin Mawlod, Rayan Dilshad
Pág. 90 - 102
Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet ...
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Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
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Riyanto Efendi,Setyabudi Indartono,Sukidjo Sukidjo
Pág. 98 - 104
Impulsive buying is a trait that tends to be found in every individual, especially in the era of industrial revolution 4.0. The term impulsive purchase is a person?s behavior in shopping in a spontaneous, reflective, sudden and automatic manner without k...
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Graipop Paspirom,Yanin Rugwongwan
Pág. 9 - 13
The researcher committed searching for the key from cognitive and affective. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1. Study the relevant elements o...
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Graipop Paspirom,Yanin Rugwongwan
Pág. 3 - 8
Culture can indicate the way of life and the style of society, and the economic fundamentals of different cultures link to perception. Perception factor is one of a people process for making a way of life and path of cultural which is a crucial matter. T...
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Sathyanarayana S,B. H. Suresh
Pág. 103 - 117
Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small...
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Catherine Mpolokeng Sephapo
Pág. 310 - 319
Understanding the consumer?s behaviour is not an easy task; consumers are different and react differently to stimuli. Other factors may influence the consumers? final decision to purchase a product offering however, literature does not reveal extensive s...
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