334   Artículos

 
en línea
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan     Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Alif Huazam     Pág. 1 - 7
 Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Ridzal Hasim    
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Daniel I. Chiciudean, Vanessa P. Shonkwiler, Iulia C. Mure?an, Alina Zaharia and Gabriela O. Chiciudean    
The hospitality industry has taken advantage of consumers? increasing concerns regarding environmental issues. Worldwide, green restaurants have increased their profitability by using environmental attributes as a competitive advantage. In Romania, resta... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Guillermo Calahorra-Candao and María José Martín-de Hoyos    
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants.... ver más
Revista: Information    Formato: Electrónico

 
en línea
Marius-Ionu? Gordan, Cosmin Alin Popescu, Jenica Calina, Tabita Cornelia Adamov, Camelia Maria Manescu and Tiberiu Iancu    
Seasonal variations in the tourism industry consist of alternating patterns of overuse and underuse of touristic potential and resources, which correspond to overexertion in the peak periods and to reduced income levels in the trough periods. We analyze ... ver más
Revista: Agriculture    Formato: Electrónico

 
en línea
Yuchen Wang, Adeela Gulzari and Victor Prybutok    
This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and e... ver más
Revista: Clean Technologies    Formato: Electrónico

 
en línea
Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza    
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Virgilijus Sakalauskas and Dalia Kriksciuniene    
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo... ver más
Revista: Algorithms    Formato: Electrónico

 
en línea
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más
Revista: Administrative Sciences    Formato: Electrónico

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