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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Viorica Gu?an, Larisa ?avga, Constanta Laura Zugravu, Diana Bucur and Gheorghe Adrian Zugravu
Traditions of vine cultivation and wine production have been formed in Moldova over centuries. According to folk traditions, wine is an integral part of any event organized by the locals. Wine tourism is a particularly significant sector for the country?...
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Li Zhao, Shumin Liu, Haiying Gu and David Ahlstrom
Consumer preferences and attitudes toward genetically modified (GM) food have been widely studied, yet there is little research on the aspects of farmers and risk amplification. Based on both a field survey and an experiment conducted in villages in Chin...
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Jeb S. Fields, James S. Owen, Jr., Alexa Lamm, James Altland, Brian Jackson, Lorence Oki, Jayesh B. Samtani, Youbin Zheng and Kristopher S. Criscione
Many specialty crop growers are transitioning high-value crops from in-ground production to soilless culture due to the diminishing availability of fumigants, increasing pest pressure, extreme weather, and the need for flexible production practices. The ...
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Shahida Anusha Siddiqui, Sipper Khan, Misbah Murid, Zarnab Asif, Natalya Pavlovna Oboturova, Andrey Ashotovich Nagdalian, Andrey Vladimirovich Blinov, Salam A. Ibrahim and Seid Mahdi Jafari
Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors to suggest alternative meat sources. Diseases carried by animals, human perception of cruelty to animals, and public health conce...
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Diana Moreira-Santos, Manuel Au-Yong-Oliveira and Ana Palma-Moreira
Fintech has been one of the biggest agents of change in the financial sector worldwide, deserving an in-depth analysis as the aim of this study (including factors leading to its adoption, consequences, etc.). During the COVID-19 pandemic, the financial a...
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Sorina Vasile,Lebogang Mototo,Tinashe Chuchu
Pág. 30 - 35
The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor...
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Nomaphelo Soga,Lawrence Obokoh,Darlington P. Onojaefe,Wilfred Isioma Ukpere
Pág. 76 - 90
The risk that a borrower may not fulfill his/her borrowing obligation presents the credit owner (lender) a default risk management opportunity to maximize the risk-adjusted rate of return and to maintain minimum exposure to default associated cost. ...
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