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Berlintina Permatasari,(Universitas Teknokrat IndonesiaIndonesia)Jaelani Jaelani,(Universitas Teknokrat Indonesia)
Pág. 101 - 112
This reserach gives special attention to the value that drives users to engage in trading activities through e-commerce. The purpose of this study is to identify the effect of perceived value on user buying interest, the effect of purchase intention on t...
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