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Buket Aslan, Fatma Sonmez Cakir, Zafer Adiguzel
Pág. 292 - 313
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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Jiemin Zheng, Mingxing Hu, Junheng Qi, Bing Han, Hui Wang and Feifei Xu
With the increasing trend of residents and tourists sharing urban spaces, the boundary between leisure spaces and tourism spaces is gradually being blurred. However, few studies have quantified the spatiotemporal correlation patterns of residents? leisur...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Nabil Mohemmed Al-Hazmi
Pág. pp. 193 - 202
This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its object...
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Damianos P. Sakas and Nikolaos Th. Giannakopoulos
Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest every possible aspect indicating users? experience and preference. People visit, regularly through the day, numerous websites using both desktop and mobile device...
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Tita RositaDede Suryaman
Pág. 40 - 46
This study raised the model of online training in the midst of covid 19, which is about using videodroids and smartphones for Sauyunan women farmers group that is currently very necessary by all levels of society in the face of covid 19. Especially for S...
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Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa
Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an...
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Lucky Kannan,Jebakumar R
Pág. pp. 204 - 213
Many businesses use email as a medium for advertising and they use emails to communicate with their customers. In the email world, the most common issue that remains unresolved even now is spamming or in other terms unsolicited bulk email. Currently, the...
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Atilla Wohllebe,Thomas Stoyke,Szilárd Podruzsik
Pág. pp. 180 - 196
With the spread of mobile smartphone apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of smartphone apps by companies is the acquisition and a...
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