|
|
|
|
|
Munazza Saeed, Ilhaamie Binti Abdul Ghani Azmi
Pág. 31 - 39
The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of internatio...
ver más
|
|
|
|
|