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Gianluca Barbera, Luiz Araujo and Silvia Fernandes    
Social Media Analytics (SMA) is more and more relevant in today?s market dynamics. However, it is necessary to use it wisely, either in promoting any kind of product/brand, or interacting with customers. This requires its effective understanding and moni... ver más
Revista: Big Data and Cognitive Computing    Formato: Electrónico

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