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Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
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Khurram Sultan, Gashaw Abdulrahman, Zhino Salam, Awin Mawlod, Rayan Dilshad
Pág. 90 - 102
Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet ...
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Ulla A. Saari, Rupert J. Baumgartner and Saku J. Mäkinen
The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collect...
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Ulas Akkucuk, Javed Esmaeili
Pág. 1 - 16
The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from ...
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Busra Cecen Saglam, Mehmet Saglam
Pág. 34 - 43
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of Istanbul who use mobile phones are the population of the research. Due to the fact that it is v...
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Carl Van Geem, Marleen Bellen, Boris Bogaerts, Bart Beusen, ... Peter Hellinckx
Pág. 2966 - 2975
This contribution presents the results of the ?SENSOVO? project initiated by the Flanders Institute for Mobility (VIM), executed by the University of Antwerp (UAntwerp), the Flemish Institute for Technological Research (VITO) and the Belgian Road Researc...
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