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Peter Schnell
A target group-oriented communication strategy is decisively responsible for a company's success. Consequently, addressing the potential target group in all communication sectors could enable a valuable competitive advantage. To verify if companies withi...
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Pock, T.; Pock, M.; Bischof, H.
Pág. 1180 - 1193
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Donner, R.; Reiter, M.; Langs, G.; Peloschek, P.; Bischof, H.
Pág. 1690 - 1694
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Bischof, W F; Caelli, T
Pág. 1284 - 1288
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Weingessel, A; Bischof, H; Hornik, K; Leisch, F
Pág. 1208 - 1210
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