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Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions
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usuarios registrados
Daniel Navarro-Martinez, Linda Court Salisbury, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J.L. Harris
Revista:
JOURNAL OF MARKETING RESEARCH
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Vol: 48 Num: SPECIAL ISSUE Par: 0 Año: 2011
The Effect of Service Experiences over Time on a Supplier¿s Retention of Business Customers
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usuarios registrados
Ruth N. Bolton, Katherine N. Lemon, and Matthew D. Bramlett
Pág. 1811 - 1823
Revista:
MANAGEMENT SCIENCE
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Vol: 52 Num: 12 Par: 0 Año: 2006
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers Promotions have long been recognized as a potent tool for managing brands. Managers must understand which specific promotions, used in which combinations, and for which
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usuarios registrados
Katherine N. Lemon, Stephen M. Nowlis
Pág. 171
Revista:
JOURNAL OF MARKETING RESEARCH
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Vol: 39 Num: 2 Par: 0 Año: 2002
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