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Abdullah Ahmed Nasser Ghasham,Nik Ab Halim Nik Abdullah,Noor Hasmini Abd Ghani     Pág. 192 - 198
Globalisation of market present more challenges and it requires firms to respond by adopting various strategies. One of the strategies is through involvement in international strategic alliances. The objective of this study was to investigate the impact ... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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