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Mohammad Ismail,Ahmad Fuad Ibrahim,Mohd Rafi Yaacob,Asrul Hey Ibrahim,Mohd Nazri Zakaria,Razli Che Razak,Mohd Nor Hakimin Yusoff,Tan Tse Guan,Anis Nabila Kamaruddin
Pág. pp. 141 - 150
Psychometric Test has been used as an individual trait measurement for a long time for both experienced entrepreneurs as well as young generation who are looking for their potential in entrepreneurship. The assessment and measurement of strength and weak...
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Mohammad Ismail,Razli Che Razak,Mohd Rafi Yaakob,Mohd Nazri Zakaria,Nadia Hanum,Azyanee Luqman
Pág. pp. 49 - 57
This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perc...
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