4   Artículos

 
en línea
Mohammad Ismail,Ahmad Fuad Ibrahim,Mohd Rafi Yaacob,Asrul Hey Ibrahim,Mohd Nazri Zakaria,Razli Che Razak,Mohd Nor Hakimin Yusoff,Tan Tse Guan,Anis Nabila Kamaruddin     Pág. pp. 141 - 150
Psychometric Test has been used as an individual trait measurement for a long time for both experienced entrepreneurs as well as young generation who are looking for their potential in entrepreneurship. The assessment and measurement of strength and weak... ver más

 
en línea
Mohammad Ismail,Razli Che Razak,Mohd Rafi Yaakob,Mohd Nazri Zakaria,Nadia Hanum,Azyanee Luqman     Pág. pp. 49 - 57
This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perc... ver más

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