3   Artículos

Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: SPECIAL ISSUE Par: 0 Año: 2011

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 3 Par: 0 Año: 2008

How to Attract Customers by Giving Them the Short End of the Stick

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 1 Par: 0 Año: 2007