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Chatpong Tangmanee
Pág. 72 - 82
A positive relationship between pageview and visit duration has been identified for several types of websites, including retail. However, pornography websites offer such explicitly sexual content that viewers might stay on one page so long that it could ...
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Chatpong Tangmanee, Phattharaphong Niruttinanon
Pág. 20 - 29
In anticipating a high completion rate for web surveys, researchers must be attentive to the design features, two of which are the forced responses (i.e., 100%-, 50%, or 0%-forced) and the questionnaire item display (i.e., paging or scrolling). Moreover,...
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Chatpong Tangmanee
Pág. 1 - 10
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examin...
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Chatpong Tangmanee, Chayanin Rawsena
Pág. 1 - 11
Success in electronic commerce relies greatly on customer trust. While other studies have examined various factors affecting online customer trust, few have investigated the joint effects of perceived risk and website reputation on purchase intention usi...
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Chatpong Tangmanee, Phattharaphong Niruttinanon
Pág. 54 - 62
Researchers have increasingly adopted a web survey for data collection. Previous studies have examined factors leading to a web survey?s success. However, virtually no empirical work has examined the effects of the three levels of forced responses or the...
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Chatpong Tangmanee
Communication behavior of programmers plays an essential role in success of software development. Computer-mediated communication (CMC) system, such as e-mail, or the World Wide Web (WWW), have substantial implications for coordinating work of programmer...
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