2   Artículos

When Do Losses Loom Larger Than Gains?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 42 Num: 2 Par: 0 Año: 2005

Measuring Consumer Willingness to Pay at the Point of Purchase Market researchers rely on measures of consumers' willingness to pay (WTP) to estimate product demand and design optimal price schedules

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002