4   Artículos

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 3 Par: 0 Año: 2006

Designing Loyalty-Building Programs for Packaged Goods Brands The authors investigate the effects of loyalty programs on loyalty to packaged goods brands. Findings from a series of experiments indicate that the incentive that is offered in a loyalty progr

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002

Features - Six Sigma - STATISTICAL PROCESS CONTROL - A User Friendly Financial Reporting System - How one company integrated SPC and throughput accounting to enhance communication and decision making.

Revista: QUALITY PROGRESS    Formato: Impreso

Tabla de contenido: Vol: 35 Num: 1 Par: 0 Año: 2002