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Naoki Nishimura, Noriyoshi Sukegawa, Yuichi Takano and Jiro Iwanaga
This paper examines the relationship between user pageview (PV) histories and their itemchoice behavior on an e-commerce website. We focus on PV sequences, which represent time series of the number of PVs for each user?item pair. We propose a shape-restr...
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Chatpong Tangmanee
Pág. 72 - 82
A positive relationship between pageview and visit duration has been identified for several types of websites, including retail. However, pornography websites offer such explicitly sexual content that viewers might stay on one page so long that it could ...
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Chatpong Tangmanee
Pág. 1 - 10
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examin...
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Wei-Li Wu, Yi-Chih Lee
Consumers value the advice of others when they are shopping online. Therefore, some high pageview bloggers could have a great influence on a consumers shopping decision. Blog marketing is a new communication tool. Blog trustworthiness, product attitude a...
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