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Abdelmounaim Lahrech,Sami Zaki Alabdulwahab,Safaâ Bouayach
Pág. 248 - 255
This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel m...
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Ismail Tamer Toklu,Hilal Ozturk Kucuk,Arzu Tuygun Toklu
AbstractPurpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers? purchasing decisions in Turkey.Design/methodology/approach: Conjoint analysis was used to identi...
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Muhammad Andreaginola Pratama,Rizki Pratama Saleh Siregar,Sabrina Oktaria Sihombing 10.21831/economia.v15i2.27314
Pág. 275 - 291
Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for h...
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Laura Catalina Timiras
This paper is based on some results of a direct research conducted among youth 18-30, students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau. The research was conducted in the month of April 2016 on a sample of 100 stud...
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Laura Catalina Timiras
Based on the results of a research undertaken among young people (18-30 years), students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau, this paper reveals their preference for local or foreign brands (on the Romanian ma...
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S. Y. Tzeng,W. M. Wong
AbstractThis study explores consumers? decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands ret...
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Abu H Ayob,Wan Mohd Hirwani Wan Hussain
Pág. 688 - 695
This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a pro...
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Marc Rohde and Christoph Breuer
Europe?s elite football clubs are a small group of about 30 clubs mostly originating from the Big Five leagues in England, Italy, Spain, Germany, and France. These clubs top Deloitte?s Football Money League ranking Europe?s top football clubs by revenues...
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Helder de Souza Aguiar,Flavia Luciane Consoni,Roberto Carlos Bernardes
Pág. 34 - 48
This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The result...
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Valentyna Melnyk, Kristina Klein, Franziska Völckner
Pág. 21 - 37
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