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en línea
Alif Huazam     Pág. 1 - 7
 Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Makmur Sujarwo,Farida Indriani     Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ... ver más
Revista: Journal of Economics, Business & Accountancy    Formato: Electrónico

 
en línea
Etty Susilowati, Mohammad Guntur Ardhita Putra     Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio... ver más
Revista: Management    Formato: Electrónico

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