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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Dhiaa A. Musleh, Ibrahim Alkhwaja, Ali Alkhwaja, Mohammed Alghamdi, Hussam Abahussain, Faisal Alfawaz, Nasro Min-Allah and Mamoun Masoud Abdulqader
YouTube is a popular video-sharing platform that offers a diverse range of content. Assessing the quality of a video without watching it poses a significant challenge, especially considering the recent removal of the dislike count feature on YouTube. Alt...
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Saw Thiha and Jay Rajasekera
The rapid expansion of video conferencing and remote works due to the COVID-19 pandemic has resulted in a massive volume of video data to be analyzed in order to understand the audience engagement. However, analyzing this data efficiently, particularly i...
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Madiha Atiq, Ghulam Abid, Aizza Anwar and Muhammad Fazal Ijaz
Storytelling content is where the facts are conveyed by emotion and that make people more engaged and want to take action or change their surroundings. Stories fascinate people and can easily be remembered compared to the facts alone. The much-hyped feat...
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Janith Kodithuwakku, Dilki Dandeniya Arachchi and Jay Rajasekera
It is not an easy task for organizers to observe the engagement level of a video meeting audience. This research was conducted to build an intelligent system to enhance the experience of video conversations such as virtual meetings and online classrooms ...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Alexei Goudine, Robert Newell and Christopher Bone
Climate change has resulted in the need for adaptation tools to provide stakeholders with the ability to respond to a broad range of potential impacts. Geovisualizations serve as powerful engagement tools due to their capacity in communicating complex cl...
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