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Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani
Pág. 3 - 21
For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies?B corporations, purpose-driven brands and marketing, and cause-related marketing?focus predominantly on supply.The present study seeks to ...
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Doug Nay,Denise T Ogden
Pág. 1 - 14
In our global business environment, short term profit focus, stock price fluctuations, global competition and disruptive technological change tempt leadership toward disregarding corporate social responsibility and in many cases behaving unethically. The...
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