|
|
|
|
|
Scott A. Neslin, Thomas P. Novak, Kenneth R. Baker, and Donna L. Hoffman
Pág. 727 - 737
|
|
|
|
|
|
|
|
|
|
|
Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin
|
|
|
|
|
|
|
|
|
|
|
Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte H. Mason
Anja Lambrecht and Bernd Skiera
|
|
|
|
|
|