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Riyanto Efendi,Setyabudi Indartono,Sukidjo Sukidjo
Pág. 98 - 104
Impulsive buying is a trait that tends to be found in every individual, especially in the era of industrial revolution 4.0. The term impulsive purchase is a person?s behavior in shopping in a spontaneous, reflective, sudden and automatic manner without k...
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