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Arman Ahmad, Mohd Farid Shamsudin, Baharudin Kadir
n today?s market, conventional ways of doing business is shrinking and new marketing strategies and business models are flourishing. This is to ensure that the business has a competitive edge against its competitors. Social Media and Entrepreneurship (SM...
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Arman Ahmad, Mohamad Asmizi Bin Alias, Mohd. Farid Shamsudin Farid, Baharudin Bin Kadir
Corporate brand will always portray positive image of a business. A good corporate brand is also associated with positive value perception of the stakeholders (consumers, suppliers and even the employees) and shareholders towards the business. The corpor...
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Arman Bin Hj. Ahmad, Yunaiha Binti Ismail2, Mohd Farid Baharudin Kadir
Mobile payments become a familiar tool in internet banking that the transaction are made by online banking through virtual transaction. In accordingly with current technological advancements, mobile payments are very popular and became the pattern for cu...
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