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en línea
Cedric G. Robinson    
AbstractStrategies based on the experience curve effect require that predatory price cutting leads to enhanced market share and an increasingly competitive cost structure vis-à-vis the competition. The company that rides the experience curve to the bank ... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Cedric G. Robinson    
AbstractIn this article, the first of a series of two articles, the Boston Consulting Group's use of the experience curve as a strategic planning tool is explained. The experience effect is described and differences between learning curves, experience cu... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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