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Sri Hartini, Hartelina Hartelina
Pág. 22 - 33
Penelitian ini bertujuan untuk mengetahui, menganaisis dan menjelaskan pengaruh store atmosphere dan word of mouth terhadap keputusan pembelian pada Kedai Telaga Kopi. Metode yang di gunakan yaitu metode kuantitatif dengan analisis deskriptif dan verifik...
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Ce Mutia Izmilla, Asep Muhammad Ramdhan, Nor Norisanti
Pág. 1247 - 1253
This study aims to determine the relationship between Instagram social media and cafe atmosphere on consumer trust in the new normal era. The method used by the researcher is descriptive associative and distributing questionnaires with a sample of 327 re...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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M. Trihudiyatmanto
Pág. 136 - 146
Penelitian ini dilakukan untuk meneliti faktor-faktor yang mempengaruhi impulse buying pada konsumen eDUCAMart di Wonosobo, yang terdiri dari store atmosphere, promosi dan emotional response. Jenis penelitian yang digunakan adalah kausal dengan menggunak...
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Ridwan Darussalam
Pág. 106 - 124
Purpose ? This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of custo...
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WAWAN NOVIANTO, JOHANNES JOHANNES, SYAHMARDI YACOB
Pág. 107 - 111
Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &...
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Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
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Tariq Muhammad Munir, Bhupesh Khadka, Bin Xu and Maria Strack
Northern peatlands store globally significant amounts of soil carbon that could be released to the atmosphere under drier conditions induced by climate change. We measured forest floor respiration (RFF) at hummocks and hollows in a treed boreal bog in Al...
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Christopher S. Galik, Brian C. Murray and Meredith C. Parish
U.S. forests and agriculture present unique opportunities to mitigate greenhouse gas (GHG) emissions. U.S. forests currently remove a large amount of carbon dioxide from the atmosphere each year and store it as a terrestrial carbon sink, a trend that is ...
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Abdul Jalil Aina Nur
Pág. 13 - 20
This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facility a...
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