2   Artículos

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 2 Par: 0 Año: 2009

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 4 Par: 0 Año: 2008