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en línea
Hossam Deraz     Pág. 13 - 25
The way online consumers assess the value of advertisements on social networking sites (SNSs) is important to know, because it has been shown that value of these advertisements can influence consumers? behavior toward advertised products and brands. In t... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Hossam Deraz     Pág. 32 - 40
The aim of this paper is to propose a conceptual framework addressing factors that predict users? assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs? user. The action scene is composed of a set of components... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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