4   Artículos

 
en línea
Naomi Whiteside,Torgeir Aleti,Jason Pallant,John Zeleznikow    
Internet access in Australia is increasing with the most popular online activity reported by Australians being social media use. The literature is divided as to whether social media use is helpful or harmful to intimate relationships. Recent research fro... ver más
Revista: Australasian Journal of Information Systems    Formato: Electrónico

 
en línea
Torgeir Aleti,Paul Harrigan,Marc Cheong,Will Turner    
In this paper we develop and test hypotheses around organisations? behaviour on social media and its effect on consumers? responses. We draw on the notion of the market maven to underpin the research and suggest that organisations on social media need to... ver más
Revista: Australasian Journal of Information Systems    Formato: Electrónico

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