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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Dario Macaluso, Francesco Licciardo and Katya Carbone
In recent years, the primary sector in Italy and elsewhere has been profoundly affected by climate change and a deep economic crisis, mainly linked to stagnating prices and rising production costs. Because of this situation, we are witnessing renewed int...
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Sangjae Lee
Online streaming contents are creating greater service uncertainty, as consumers need to experience such contents before making a decision to continue to purchase them. Few studies have investigated the interaction between eWOM (online word-of-mouth) and...
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Cosima Hoetger, Rose S. Bono, Nicole E. Nicksic, Andrew J. Barnes and Caroline O. Cobb
This study assessed how electronic cigarette (ECIG) characteristics amenable to regulation?namely nicotine content, flavor, and modified risk messages?impact ECIG use susceptibility, harm/addiction perceptions, and abuse liability indices among combustib...
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Hossam Deraz
Pág. 32 - 40
The aim of this paper is to propose a conceptual framework addressing factors that predict users? assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs? user. The action scene is composed of a set of components...
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Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
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Chatpong Tangmanee
Pág. 1 - 10
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examin...
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Costanza Nosi, Antonella D?Agostino, Margherita Pagliuca and Carlo Alberto Pratesi
Since the early 90s, Italy has undergone radical changes in the regulations of the public pension system aimed at mending its main drawbacks and improving sustainability in the long run. The reforms were intended to recover the national economy through a...
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Nurlan Kurmanov,Saule Baktymbet,Assem Baktymbet,Assel Rakhimbekova,Gulnara Sagindykova,Aizhan Satbayeva,Asylbek Baidakov
Pág. 334 - 339
The article is devoted to an actual problem of labor migration, the study of remittances and their role in the lives of migrant households. Remittances are used in migrant households in Central Asia primarily for the purchase of consumer goods. Since lab...
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Emanuel Broman, Jonas Eliasson
Pág. 232 - 244
On-rail competition is perhaps the most far-reaching form of deregulation of the railways, giving travellers several options on a single line. It aims to lower fairs and raise quality of service, thereby boosting demand and social welfare. Concerns have ...
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