212   Artículos

 
en línea
Ridzal Hasim    
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
A. Kingston, K. Paulraj    
Revista: Sustainability, Agru, Food and Environmental Research    Formato: Electrónico

 
en línea
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen    
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ... ver más
Revista: Agriculture    Formato: Electrónico

 
en línea
Estefania Estefania, Wisnu Yuwono     Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve... ver más

 
en línea
Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata     Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en... ver más
Revista: Management and Economics Journal (MEC-J)    Formato: Electrónico

 
en línea
Kyung-Tae Lee and Hiroyasu Furukawa    
The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the per... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Michael Gerlich    
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Natasha Bunga Arindaputri, Singgih Santoso     Pág. 57 - 65

 
en línea
Lebogang Gaoaketse, Neo Ligaraba, Tinashe Chuchu     Pág. 41 - 54

« Anterior     Página: 1 de 15     Siguiente »